Search engine optimization, or "SEO," is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue. SEO involves improving the ranking of a website on search engine results pages (SERPs), through optimizing the site content and structure, and developing off-page SEO factors such as link building and social media engagement.

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