How To Optimize Your Title Tag For Local SEO
Local SEO is all about ranking high in search engine results pages (SERPs) for local keywords that are relevant to your business. Titles and Meta data, such as your company name and address, are key factors in local SEO and there are a few things to keep in mind when optimizing your title tag for local SEO:
Keep your Title Tag to 60-70 characters long.
Same as with traditional SEO
Title Tag Relevancy
In other words, if your page offers a solution for baking chocolate cake, you should use the keyword “recipe for chocolate cake.” The Google algorithm will determine the relevance of your title tag based on the keywords you use and how they are used in the text of your page. Avoid using generic keywords . Generic keywords are words that occur frequently throughout the internet and are not very specific
Include City and State
For example, if you have a business in Dallas, Texas and you use the keyword Dallas Texas in your title tag, your search engine results will show-up with local pages that contain the word Dallas.
A keyword-rich title is one that uses a keyword or phrase multiple times throughout the title. This can help to improve your site's ranking on search engines, as they will see the keyword or phrase as being important. When creating a title, be sure to use it in a way that makes sense to humans and search engines alike.